The first print ad of chopped carrots on a chopped cutting board is an example of the rhetorical device called hyperbole.The picture shows that the knife can not only cut the carrots precisely but it is also sharp enough to cut through wood which no other knife of that type can do. This is an exaggeration of what the knife can actually do and the term hyperbole is used for an exaggeration of a word or idea. Therefore, this method is used to help sell these knives to prove that it is the sharpest on the market.
The second picture of the the tomatoes shaped in the form of a ketchup bottle is an example of a metaphor. This print ad shows that Heinz ketchup is just a bottle of fresh tomatoes cut up with nothing added to it and this is a metaphor showing the relation between tomatoes and Heinz’s ketchup. Implying that Heinz is the product to buy because it is as real as real can be.
The third print ad is an example of a rhetorical question; in the print ad it says “give up my 16 Meg download speeds with Comcast for AT&T’s slower DSL?” By rhetorical, a question is being asked where the answer is obvious. It’s clearly obvious or reasonable to expect that the answer would be that no one would give up something better for something worst.
The final print ad shows an example of a simile. The vending machine depicted sells guns with a sign displayed above which reads: “this is how easy it is to get a gun in South Africa.” The meaning of simile of is a comparison between two things that are not alike but have similarities comparing like or as. This ad is basically using exaggeration by suggesting that one could buy a gun from a vending machine in South Africa as easily as candy -- it’s just that easy!
Comments? Questions? Concerns? Agree? Disagree? Let me know by posting your comments below. What do you think? I want to know.
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